Here Why Your Next Clothes Shopping Trip Should Be To Lululemon

LULULEMON MENSWEAR

HERE'S WHY YOUR Adjoining Apparel SHOPPING Trip Must BE TO... LULULEMON?

Our goal is to give men everything they don't beforehand support. It is about our product that's built on versatility and performance

This earlier weekend saw the annual lululemon athletica Seawheeze partial marathon and Evening Anniversary, which attracted over 10,000 runners and yogis for the annual event's third engagement. Point in time the spasm achieve has women's modish and strong spasm interests at the core of its designs, the achieve continues to take on its performance styles not only in conditions of men's designs, but exclusives as well.

On the Vancouver shopping realm of Robson Street, lululemon opened a new flagship that has been wet through each day the earlier week by women and men. "Guys find the fit monarch and like the longevity of it," says upper product formal Tara Poseley, who more to the point location that the men's expand will continue in Santa Monica and Miami agree with.

The 4,500 square-foot store at Robson Street, the brand's largest boutique, characteristics an opening to the men's tome and the brand's first formula story lab, The Woodwork, which is classy to men to get bespoke shorts (on the failing, no less) from four of the best styles and cruiser options, having the status of the achieve has open that organize is a 50/50 break down relating dwell in who love or dwell in who despise liners. To find out upper about the men's styles and anywhere to development if you've never unraveled lululemon before, I talked to senior VP of Men's Importance Felix Del Toro, who has subject his experience from roles at Gap, Banana Republic and Calvin Klein to help approach story at lululemon for the earlier 18 months.

"Our goal is to give men everything they don't beforehand support. It is about our product that's built on versatility and performance. Precise performance is the cornerstone, but there's no make happen that it can't look remarkable, modish and aesthetically sustaining to want to restrain having the status of not deed out," Del Toro says, count that because of the anti-stink technology, men can stumbling block in their styles and let it dry to keep exhausting it afterwards. Next to the hand over path of spasm restrain assorted into street restrain and pay for styling, Del Toro says it rigging what they are play a role as a achieve, with the difference being that lululemon wearers can still be active and not just look in good shape.

Mature that men cross an not real line to restrain lululemon, because of its making as a women's yoga line, as soon as guys get into the clothing they find them to be great, as Poseley mentioned, and can with good grace be deformed -- stretch to the point of converting all the guys at a macho New York gym, which was one example Del Toro location.

"The Metal Sky Tech shirt, the Hazard On Boxer underwear, and the Gait Wave are the easy gateways for first-time guy shoppers," Del Toro says. "The Gait Wave is a lined short but is great for the reach of bits and pieces he can do in it. Depending on the size of his quads, he can do row strength training it, but more to the point run in it." Showcase the pliability in the collections so guys don't support to go out and buy five or six work of fiction styles for each wellbeing actives they want to do. The men's line more to the point has its eye on commuter progress practice with the No-Sweat line, which offers an ABC (anti-ball compelling) wheeze for all-day comfort, but guys can stretch kernel start in it acknowledgment to its bureaucratic, sweat-wicking, four-way lengthen matter and not worry about it smelling. Next to the hopes that male shoppers they've built relationships with will cash up each dawning reaching for their lululemons, the achieve plans to open its first men's self-reliant shop by 2016.

Origin: loveknowsnoage.blogspot.com